An award-winning nonprofit marketing campaign from American Patriot Solar Community encourages more businesses to go green. This company?s campaign goes beyond self promotion of their installation services for solar panels, as it also seeks to raise awareness of the environmental and bottom line benefits of solar technology.
The multi-channel marketing campaign includes print radio and TV ads which are targeted at individual households to raise the level of community awareness. The company also works with each of its customers to apply for tax rebates and secure financing.
They believe that consumers are more likely to adopt solar technology when they see a neighboring house has installed solar panels, and also when they learn that there are significant financial benefits to doing so. They also point to the benefits of green technology in creating jobs and uplifting the economy.
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Source: http://matthewalberto.com/2012/02/nonprofit-marketing-campaign/
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